You’re holding on so tight to the idea that if you get too narrow, you’ll miss out on opportunities.
You’re afraid that if you cast your rod into a smaller pond, no one will bite.
But here’s the thing…
When you spread yourself too thin, you become a generalist in a sea of specialists.
Sure, you might catch a few fish here and there, but will they be the right ones?
Will they be the ones who see your value, who are ready to invest in your expertise, who will rave about your work to others?
Probably not.
When you’re too broad, your message gets diluted.
People don’t really know what you stand for, what you do best, or how you can help them.
But when you narrow down and get specific?
• Your message becomes crystal clear. People instantly understand what you offer and how it can transform their lives or businesses.
• You attract the right clients. Those who truly need your services, who value your expertise, and who are ready to invest at a higher level.
• You position yourself as an expert. You’re not just another option; you’re the only option for those looking for what you specialize in.
So, instead of fearing the smaller pond, recognize it as the perfect place for your rod.
It’s where your ideal clients are swimming.
And trust me, they’re more than ready to bite.
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