So many people forget to think about why they buy when trying to sell.
You’ve been there—scrolling through offers, reading through pages, considering a purchase.
What made you stop?
What made you click ‘buy’?
It wasn’t just the product or service itself.
It was the feeling it gave you—the promise of a solution, the anticipation of a transformation, the trust in the person or brand behind it.
But when it comes to selling, we often forget this.
We get caught up in the features, the benefits, the strategy.
We focus on what we’re offering, not why someone would want it.
The truth is, people don’t just buy products or services—they buy outcomes.
They buy relief from their pain, a path to their goals, a vision of a better future.
So next time you’re crafting a sales pitch, think about why you buy.
What moves you?
What convinces you?
Tap into that emotion.
• Speak to the desires and fears your audience is experiencing.
• Show them what’s possible, not just what you’re selling.
• Build trust, show empathy, and offer a clear path to the results they crave.
When you sell with this understanding, your message becomes more than just a pitch. It becomes a connection, a solution, a bridge to the future your audience is looking for.
So before you sell, remember why you buy.
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