Are you just checking off boxes or truly connecting?
Let’s be real for a second.
When it comes to defining your “ideal client,” are you genuinely connecting with who they are, or are you just going through the motions because some coach told you to?
It’s easy to fall into the trap of treating this like a checklist:
Define your ideal customer.
Answer some basic questions.
Move on and hope for the best.
But if you’re being honest, are you just okay with anyone who’s willing to pay you? Are you casting your net too wide, hoping something will stick?
That’s not how you build a business that thrives.
The truth is, the ones who truly succeed—the ones who create massive impact and meaningful connections—are the ones who sell to someone they feel deeply connected to.
They know their clients like the back of their hand. They’re on a mission to serve them purposefully and powerfully.
They’re not just checking off boxes—they’re making a difference.
So ask yourself:
Are you just filling in the blanks? Or are you on a mission to serve the people you’re meant to?
Because when you’re deeply connected to who you serve, everything changes. Your messaging, your offers, your results—it all clicks into place.
And that’s when your business goes from just another option to the only choice that makes sense for the right people.
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