“If I’m too niche, I’ll loose potential clients.”
This one is the worst… so many people think this.
But here’s the truth:
If you pick a niche, you won’t make less money.
If you don’t pick a niche, you will.
You’re holding on so tight to the idea that if you get too narrow, you’ll miss out on opportunities.
You’re afraid that if you cast your rod into a smaller pond, no one will bite.
But let me ask you this:
Do you really believe that out of the billions of people on this planet, or the 800 million+ on LinkedIn, there aren’t enough people who need exactly what you offer?
Think about it—how many clients can you actually serve at once?
Maybe 15, 20?
Out of 800+ million people on LinkedIn, there are thousands who resonate with you, who need your expertise, who are searching for exactly what you provide.
Stop worrying that niching down will limit your revenue.
Right now, the only thing limiting your revenue is you.
Here’s what happens when you niche down:
• You become the go-to expert. Instead of being one of many, you become the one who truly understands your clients’ needs.
• Your message becomes clearer. People instantly know who you are, what you do, and why they need you.
• You attract the right clients. Instead of chasing anyone and everyone, you draw in those who are a perfect fit for your offer.
When you try to speak to everyone, you end up speaking to no one. But when you get specific, you speak directly to the hearts of those who need you most.
So, stop fearing the niche.
Embrace it.
The more you narrow your focus, the more you expand your opportunities.
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