You hear it everywhere:
“Solve problems.”
“Provide value.”
“Talk directly to your ICP”
But let’s be honest—99% of you have no clue how to do this.
Some of you will Google it, or worse, ask ChatGPT what problems your customer is facing.
Then you'll write a post about it and expect someone to hand over their money because you created a killer 5 tips on how to solve the thing chatgpt told you about.
AND you’re not providing any value because you’re using fluff and jargon, boxing yourself in, and making yourself smaller instead of actually saying what you want to say.
You're trying to do what everyone else is doing.
You’re tiptoeing around your message instead of talking like you actually want to talk.
And no, I’m not talking about whining or complaining about your bad day—because honestly, no one cares.
It's not being 'authentic'.
It's showing people they can't trust you with their money.
You can't even trust you.
You have no authority.
No conviction.
You sound like every other person.
But you're the 1%.
You know it takes more than doing what everyone else is doing.
You were meant for greatness.
The difference between those people and someone like us?
We're not pretending to be someone we aren't.
We solve real problems that we've faced and conquered.
You don’t need to look them up online.
And guess what?
I don’t charge $30 for my advice, because it’s packaged with 10+ years of experience, scaling companies to $10M, even pushing past $17.5M in other companies.
So I don’t need to give my expertise away or appeal to the masses for $50 a pop.
And if you’re my ICP, you don’t need to do that either.
So stop listening to that other guru selling his course super cheap like 99% of other people because they don't actually know if they can help you solve your problems or believe in themselves enough to charge high ticket prices.
So if you want to actually scale your digital biz and make a pile of money...
Hop on my calendar and I'll show you exactly how to activate your audience.
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