Objections are already living in your audience’s mind.
“I don’t have the money.”
“I don’t have the time.”
“What if this doesn’t work for me?”
These doubts stop them from taking action.
Your job?
Address those fears before they even get the chance to vocalize them.
Instead of waiting for your audience to bring up the “buts” and “what ifs,” bring them up in your copy first.
Acknowledge the hesitation, but then crush it with undeniable truth.
Right now you're saying things like...
“I don’t have the money.”
Vanilla Copy: “I understand money can be tight, but investing in your growth is important.”
“I don’t have the time.”
Vanilla Copy: “It’s important to make time for the things that matter.”
“What if it doesn’t work for me?”
Vanilla Copy: “This program has worked for many people, and it can work for you too.”
And when you work with me?
I show you how to go to...
“I don’t have the money.”
Activating Copy: “I get it. Spending money can feel risky when things are tight. But how much longer can you afford to stay stuck? How much is it costing you not to take action? You could be missing out on 10x this investment by waiting. This isn’t about the cost—it’s about the return you’ll get when you commit to your next level.”
“I don’t have the time.”
Activating Copy: “You’re busy. I hear that. But what if I told you that staying where you are will only keep you running on that same treadmill—year after year? You don’t need more time—you need a better strategy. Imagine being able to finally free up your time because you’ve scaled beyond your current capacity. You’ll wish you’d started sooner.”
“What if it doesn’t work for me?”
Activating Copy: “I know what you’re thinking—‘But what if this doesn’t work for me?’ You’re not the first person to have that fear. Every single person I’ve worked with felt that way at some point. But here’s the thing—you’re not the exception. The only thing standing between you and the results you want is your belief that it’s not possible. And if you’re already here, reading this—you’re ready.”
When you handle objections head-on, you shift your audience from hesitation to activation.
This is how you stop people from sitting on the sidelines and get them into action.
It’s not about being salesy—it’s about giving people the clarity and confidence they need to take the leap.
Remember, your audience already has one foot in.
Now it’s your job to give them the reason to take that next step.
Ready to make this shift?
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