Natalie
00:00:00.720 - 00:00:32.019
Hey, guys. So I'm here with Brayden today. He is the find your why guy.
And I honestly have to say I met Braden inside of one of the growth day groups with Brendan Brouchard and Ed my lett. And he's just so filled with so much energy, so much love, so much grace.
And, you know, I think you guys are really gonna love this because of just how he gets you to think about what your mission is, what your why is. And Braden, why don't you just kind of introduce yourself, tell us who you are and why? Sure.
Braden
00:00:32.067 - 00:00:39.935
Yeah. And Natalie, thank you so much. And all my interactions with you have been nothing short of amazing. So thank you for having me here today.
Natalie
00:00:42.035 - 00:00:43.095
Thanks so much.
Braden
00:00:43.395 - 00:00:47.775
As far as. As far as kind of like my story goes, you know, it kind of goes really raw.
Natalie
00:00:49.435 - 00:01:08.715
Hey, what's up, everybody? This is Natalie, business and marketing consultant and personal branding expert. I've helped scale and grow companies to over $10 annually.
And I'm here to walk you through everything you need to know to bridge the gap between where you are right now and where you want to go. And this is the reality of winning.
Braden
00:01:10.815 - 00:02:30.005
We hear statistics all the time about mental health being a pandemic and it getting worse and worse and people are struggling with it. And so when I was 20 years old, I had a moment where I was not doing so hot. And I specifically remember I would walk up and down a freeway.
I would always have a 44 ounce Mountain Dew, and I was just bawling my eyes out. I was crying because I was lost. I felt broken and all these things. And to really fast forward, I built up the courage to go see a therapist.
And as I did, I really started to work through some of these things. And one day I just jumped on social media and I said, hey, my name is Braden. This is kind of what I was going through. This is what I'm learning.
And I just pressed the button, I pressed sent to Instagram and I posted it on my story. And I was amazed. About 20 people messaged me within the hour saying Brayden, either one, I had no idea.
But probably more importantly is I'm going through the same exact thing. And it's nice to know that I'm not alone. And so from that moment forward, I really started to take speaking and coaching very, very seriously.
In the spirit of I want to help other people. One, know that they're not alone. But two, know that they have a story and that they have a purpose within them that is so incredibly powerful.
In order to go Step into the world in front of them. And so that's just a little bit about what I do, kind of why I do it. And my hope is just to bring betterment to the people that I work with.
Natalie
00:02:32.105 - 00:03:58.031
I think that's so beautiful. And thank you so much for sharing that and sharing your vulnerability. Vulnerability with people.
Because I think especially with how social media is today, there is such a, like, I'm gonna just say a filter, right, like, of what it actually means to be a human and what life is actually like. And I think more and more we're seeing people come forward and sharing, like, who they actually are and what they're actually going through.
So I think it's so amazing that you took that step and just said, like, you know, this is what I'm doing. This is what I'm going through. Here's what I'm learning.
And just like, letting people know that it's okay to feel the way that you feel, because I feel like we're. We're like silenced in a way without actually being silenced. It's just like, better left unsaid, right?
And sometimes, like, you had 20 people who reached out to you, right? And sometimes it makes it worse because somebody will take that step and no one is there. Right.
And there's probably 30 people who want to say something but are too afraid to say it. Right.
So I think it's really important that if you are feeling some type of way and you are really depressed, that you find somebody or consult a therapist or go to church or find some kind of community that you can thrive in and just get the support that you need through that.
Braden
00:03:58.103 - 00:04:41.141
No, I couldn't agree more. And it's actually. I love that you said to go find somebody.
What's really interesting is I think the reason why I was struggling at the time is because I was so service minded and like self proclaimed selfless that I was pouring into everybody else, but not pouring into myself and kind of going into, like, the scriptural side of it. I was working with a coach and he said, braden, do you know the scripture? Love thy neighbor as thyself? And I was like, well, of course.
And he's like, do you know what the word as means? And I was like, well, yeah, it means that I need to. I need to love other people and then I'll love myself.
And he said, no, Braden, it's an equal sign. He said, you will be able to love people at the capacity that you love yourself. And that was huge for me.
Natalie
00:04:41.213 - 00:06:45.519
Yeah, it's the whole you have to put your own oxygen mask on before you can serve another person. Right. And you can't fill from an empty cup.
And I think a lot of us are working with a cup that has a bunch of holes on it and we just keep putting more water into it.
And there's leaks and they're not like there's maybe some duct tape on it or some surface level work or, you know, I'll be happy when kind of a mindset instead of actually taking the time to do the internal work and to realize that it, you know, just like what you were going through where you had to realize you had to fill up your own cup and love yourself first before you could give that to someone else. Right.
And so I think especially for the people who are listening right now, as business owners, I see more and more people putting validation into how many likes they have, how much money they have. And it's like, I'll be happy when I reach $1 million. Right.
But the fact of the matter is, whether you're unhappy now or happy, $1 million isn't going to change anything. And you're not really chasing $1 million because that's tangible. It doesn't really, it's man made, right.
So you're really chasing the feeling that you think you're going to have when you get that. Right. And it's all, it's, it's too much external validation, seeking external validation rather than doing internal work. Right.
So when we talk about that and we go into like, you know, brand personal branding, building out your business and really trying to like, figure out what your why is, Braden, because you are the four year find your why guy. So like, how do you start that journey when you, you know, so many of us seek that external validation, Avoid the hard stuff.
How, where, where is the best place that we can start to try and really like chisel down at, get to that center root.
Braden
00:06:45.567 - 00:08:30.475
Yeah, no, totally. And I just want to acknowledge what you were saying, because I think you're totally right.
And I love how you said that oftentimes we'll go set a goal of a million dollars, but then we get the million dollars, then what? And then we'll set another goal. And then what? And then we'll set another goal and then what? And so I love that and thank you for bringing that up.
And one of the things that, that I was taught is I have this really close mentor of mine. His name is Kris Krohn.
And at one of his events, he, he talks a lot about wealth creation he's, he's going to be a billionaire here pretty soon and he challenges everybody in the group. He has this four day real estate seminar and on the first two days it's primarily mindset and he does it on purpose.
But he asks you, hey, so what's your number? What's your goal? Okay, great. Let's say it's a million bucks. Okay, so why is a million dollars your goal?
And it's like, well, well, I don't know, like I want to, I want to live a freedom lifestyle. It's like, okay, cool. So why do you want to live a freedom lifestyle? Well, well, well, because like I didn't have one growing up.
Like, my parents struggled. Okay, great. So why, why do you care about not struggling? Well, well, I want to, I want to be able to provide for my family.
Why do you want to provide for your family? Well, because I want to create safety. Why do you want to create safety? Well, because I want to put betterment into the world.
And that's where we start, if you can understand that.
And the really interesting thing is, and this is something I'm learning for myself and I think a lot of other entrepreneurs are learning this too, then we almost start to question, like, yes, I still have the drive to be a millionaire, but like, if my goal is to create safety, am I maybe focusing so much on the wealth creation that I might be neglecting some of my relationships or neglecting the way that I am just day to day? So how can I then bring safety altogether as a whole? How can I do wealth and bring self safety into my every single day?
Natalie
00:08:32.775 - 00:10:13.607
Yeah, and I think too, like, you know, so beautifully said and it's just a matter too of when it's really that safety that you're seeking.
That's when you end up seeing these stories of like people who make a million, 5 million, $10 million and then they end up bankrupt and you know, having to start from scratch again because they haven't learned the lesson or done the work to go five wise deep and really get to that root cause of what's actually motivating you and like pushing you through.
But I guess what I'm taking from what you're saying as well is that ultimately at the end of the day it's, you have to figure out what that purpose is, what that thing that's going to drive you to, you know, whether you still want to push for that million or whatever number it is for you. You still have to really figure out why am I here? Right? What is that thing that I'm really seeking.
So when you're doing that and you know, like, I think it's a really hard thing, right? Because not everybody is going to have somebody pointing a finger at them saying, well, why do you want that? Okay, why do you want that, too? Right?
So what's, like, one thing you could ask yourself if you had to really push it down to, like, press your own button and try and figure that out? What. What's one thing we could ask ourselves in this moment to really figure out, like, this is why I'm starting my company. This is why I'm here.
This is my mission. This is my core values. Like, how. What. What are we?
Braden
00:10:13.631 - 00:12:15.735
That's a fantastic question. Um, you know what I think? I think you. You said it, and you're exactly right.
There's this five wide, deep process, and that's a lot of times what people use. But what I've learned is the word why is pretty triggering.
And I think it's because as a kid, like, we would go ask our parents why, and they'd be like, because I told you so.
And so sometimes, like, in the subconscious, we don't like asking ourselves why, because we've been taught from a young age that if I ask why, I get in trouble, or if I ask why, I'm told to sit down and shut up, or if I ask why, then I just need to listen or whatever. And so, rather than asking yourself why, let's maybe flip around the words a little bit and ask yourself, what is your motivation?
And this became so present and apparent to me because I've been doing coaching and speaking now since I was 16, so for eight years. And it was just recently when I was at a yoga retreat.
And I love spending time around holistic people because they're so good at tapping you into your why.
But as I was at this yoga retreat, I was sharing my ideas with this facilitator, and I had said, yeah, I'm doing coaching and speaking, and I have this package. I just came up with this quiz and all of these things so that I can go earn a bunch of money because I'm going to be a millionaire at 26 years old.
And I totally thought within my heart that I had good intentions. And I did.
Like, I genuinely wanted to serve people, but all of my attention was totally focused on how can I provide value for the benefit of me making more money. And I was like, wow.
Like, even though I'm doing the same thing today as I was six months ago, the motivation is Now I love this and I'm going to do it regardless. And I'm going to go full out on serving people and helping people.
And by doing that, the money's going to come, the processors are going to come, the people that want to pay me are going to pay me.
But my motivation and focus shifted from I'm going to do this to make a bunch of money to no, I'm doing this because it means everything to me and that's where my heart's at. And so ask yourself, what's your motivation? What are you doing it for? I think that, that, that's super helpful.
Natalie
00:12:20.795 - 00:14:44.980
Yeah, I think that's great.
And you know, I think one of the hardest things in life is to actually figure out what's going to drive you and what's going to motivate you in a healthy, long term way. And I've been thinking a lot lately about short term versus long term thinking.
And it's something that's really helping to like transform my life, especially, you know, growing and scaling my company and working towards all these things. Because when you're working for somebody else, it's really easy for you to say like, here's our company, here's our mission statement.
Here's what we're doing and having somebody else kind of drive that vehicle forward and setting those guidelines up for you. But when you go and transition from that and it's like, okay, so now I'm going to write my business plan, right? So what's my mission statement?
Where do I want to see myself in one year, three years, five years? What kind of goals should I be aiming towards?
And you know, you always want to aim higher and just show up just a little bit shorter if that's the case. Right?
But when it comes to branding yourself, finding your why it's really has to be, I think for the long term, what's that thing where if you had to still show up and you know, do podcast episodes, be on a YouTube channel, serving people and talking about something for 40 years, right?
What is one thing that you can see yourself doing that you're so passionate about, that you'll never get frustrated with, you'll never get annoyed with, you'll know in your heart that you can actually show up and serve those people in the way that they deserve to be served? And you know what is not going to bring you just instant gratification where it's like, I'm going to make that million dollars, right?
And it's just a short term thinking and having that long Term vision of, like, everything that I'm doing today and like, cultivating is going to get me to that, you know, 40 year mark where I'm still swinging as hard as I did on the very first day I opened my doors. Right. And I just think having that shift of, like, whether it's short term or long term, is that motivation driving you in 50 years for.
Braden
00:14:45.038 - 00:14:45.269
Totally.
Natalie
00:14:45.326 - 00:14:45.846
Right, absolutely.
Braden
00:14:45.904 - 00:15:18.365
I agree with that 100%. And I think too, it's. It's asking yourself, what would you be willing to do for free? And obviously, like, money will come.
And I think it's very important to have a healthy money mindset and to realize that you're worth something. But asking yourself, would I do this for free? Like, I would absolutely go speak all day long for free.
I would absolutely go coach all day long for free. Now, does that mean I'm going to do it? No, because that's not healthy to me, nor the people that I'm working with.
But knowing that it's something that you could do for free means that it's something that really is connected with your purpose and why.
Natalie
00:15:20.455 - 00:16:30.715
Yeah, I couldn't agree with you more. And I think that's a really good way to say, like, if no one ever paid me, would I still do it? Right.
And it just completely eliminates that because we're so hooked on money, right? As a culture, society, world, humans, it's just something that we can't live without. Right. And the money mindset really breaks up.
Instant gratification, chasing the wrong things, putting your vehicle in a lane, that is going to cause you to have to take an exit sooner or later, right? So it's just, it's tricky.
But I mean, I would probably ask you next, Braden, it's one thing to figure out your story, but once you have that story, how do you share it? Right? And like, how do you gain the confidence to be vulnerable sharing it? How do you figure out what kind of ways to structure that?
How to put it, like, whether you're building out your first webinar or public speaking event, or writing the about you page on your website, or sharing some kind of story on social media. How. How do we navigate.
Braden
00:16:30.755 - 00:18:39.825
Yeah, you know what? That's a really good question.
And I might not answer this perfectly or nor the way that I thought I was going to, but I was just working with a high school class. Just a week ago, I went and spoke to a high school class and there was an individual and he was trying to be funny. He was trying to be a class Clown.
But I. I basically invited them to challenge me to turn anything into a public speech. And he was like, well, teach me how to. How to speak and get girls.
And he was trying to get the class to laugh and everything. And I was working with the Y model with him. And I said, well, interesting. What have you tried? And he was like, well, I don't know.
Like, try to be funny and try to do this, that and the other. And I promise this is all going somewhere. But long story short, I said, interesting.
So if I had to take a guess, you're probably trying to be somebody that you're not in order to get the goal of getting girls, yes or no. And the whole class was, like, silent. Like they did not think I was going to take it this deep. And he's like, no, you're right.
And I was like, so you've never just tried being you? And he was like, well. Well, no. And I was like, interesting. So let me ask you this. Do you.
You, like, want to get girls or like to surround yourself with people that don't want you? Like, the true, authentic you? And he was like, well, heavens no. And I was like, so why are you trying to be somebody else?
And the way that this all ties in is, I think when you're setting up your own personal brand, recognizing who you are and recognizing who you want to surround yourself with. In marketing, we call this a target market. So recognizing who does my message resonate with? And I think really setting.
I don't know if I like the word boundary, but setting the standard for yourself that, no, I want to connect with those individuals and recognize you're going to get backlash. There's going to be somebody that says you're not good enough.
There's going to be somebody that says that you're a hater or that you're a fraud or that you're a scam artist or whatever it is, but really make sure that one, that's my why.
And because it's my why, I want to go connect with those certain people and figure out how you can communicate on behalf of yourself and authenticity, but also in congruence with the connection of the people that you're trying to connect with.
Natalie
00:18:42.125 - 00:22:23.203
Hey, guys, if you're enjoying today's episode, don't forget 90 of the people who watch this podcast aren't actually subscribed. So what I want you to do is go ahead, hit the subscription button and make sure you don't miss another episode.
So thank you guys again, so much for being here. I really value and appreciate every single one of you, right? And I think that it's so true to just, you have to stay authentic.
And there's nothing worse than needing a client because when you're needy, right, you can tend to overlook the people that are actually in your target market.
And you do something for that short term gratification where you're just like, I need to keep the roof over my head this month, so I'm going to take that. And you start working with people who end up making you stressed out. You, you know, lose that. Why you lose your authenticity.
Maybe you get a bad review out of it and it hinders the actual kind of brand reputation that you're trying to build, especially in that startup phase, right? But being authentic and true to you is going to attract all the right people to you.
And I think too, like the same God who brought you the business will bring you the right clients and the right people.
So it's very much like practicing and flexing and working out your patience, muscle and learning, learning just to like, have the faith through the journey and to just like really focus in on the fact that like, nothing happens overnight. And I think that's one of the hardest lessons to learn.
My mom was always like, Natalie, you want everything yesterday and you don't know how to wait for anything. And this is like one of the hardest things that I had to do and learn.
But eventually, you know, after the journey of scaling companies from like 1 million to 10 million, you get to understand the steps and the navigation and how it all works. And like, you know, it can take three to four years. And you hear all the experts saying it now, like, 10 years ago, no one watched my video, right?
I hear that so much from people today. Like, we all start out sucking, we all start out trying to grow our audience.
But I think one thing that's really powerful in staying authentic to yourself and being able to kind of like provide you with that internal motivation is that there is billions of people on this planet, right? Like billions of them. Multiple billions of people.
And you probably only need like between 40 and 100 clients, depending on how much you're actually charging for your product or service to buy from you. And I think that, like, if you can break it down that way, that if you can truly believe.
And I think this is why I always say there's enough of the pie for everybody.
Because if there is, you know, however many billions of people, even if there was 1 billion people, I still believe at least 100 of them would resonate with what I have to say. And 100 people is enough to feed you for a really long time and keep a really nice roof over your head.
Especially if you're charging like five or three or $10,000 a month for your service, right? Like that. That's an exponentially large amount. I couldn't even handle 100 clients. Right.
I don't have the bandwidth to do that in my first year to three years of operations. Like, I would probably have to tap it out at 40.
So when you know that there's that many people on this planet that if you just stay true that 40 clients or that hundred clients is going to come to you eventually, right?
Braden
00:22:23.259 - 00:23:29.775
And Natalie, I love, I love, love, love that you said you got to stay true. And I think that that's something that people totally miss.
And I love also how you talked about how you need to, you need to see it for the long term vision. Like, see, see where it is that you're going. And thank you for bringing that up because, you know, it's so interesting.
There's been many times personally where I've viewed somebody else and I'm like, man, like, their content, respectfully, their content isn't that good. It's not better than mine. Their speaking is not good. I mean, it's not better than me. And I don't mean not good, not good.
I just mean like, I could do that. Their coaching is decent, right? Like, the only thing that they had on me is that they actually stuck with it.
And it's because they believed in what they had and they found the people that wanted it. And so exactly with what you're saying, as you stick with it and as you show up, like it will happen.
But I believe failure isn't because you don't know what your why is or it's inauthentic or isn't that it's working. It's that you stopped working for you and you stopped working for the why.
Natalie
00:23:32.595 - 00:24:34.503
That's beautiful. I love that. That's like just such a purely good, like ultimate statement. You stopped working for your why, right?
And I think the moment you stop working for the why is the moment where, and like when you don't have that long term vision too, it makes it really easy to start saying, I'm not getting the results I want. I'm not good enough. I'm not ever going to make it. I'm never going to get that sale.
Like when you, when you have a strong why, you're like, it just hasn't happened yet, right? Like you're motivated, you're inspired, you're ready to work. You're like, motivated, you're inspired.
You're literally like revved up every single day to go after it and get it and serve and get do your mission because it means so much to you.
But the moment you lose your why, negativity will creep in, insecurities will creep in, and you'll ultimately probably end up giving up, like you said. Right.
Braden
00:24:34.639 - 00:25:41.701
Well, it's interesting too, because the fascinating, the fascinating part about that is I was at a seminar with a mentor of mine, his name is Sean Callagy, and he taught all about truth. And I started off as a coach. I started doing mindset coaching. I studied cognitive behavioral therapy and neuro linguistic programming.
And it's really, really fascinating because my why was to make people feel better at the time. And what's really fascinating is making people feel better up to that point meant making sure that they felt like they were enough.
But what's interesting is I wouldn't speak truth to them. Like, I would at the time. I was just coaching college clients and I would have people that were like, yeah, dude, I just don't feel motivated.
And I just don't feel like I'm doing very well. And I'm like, well, what's going on in your life? And they would tell me, well, I don't know, man. I'm just sleeping in and I'm staying up super late.
And I was like, well, dude, you just gotta remember you're enough. You just gotta remember you're enough.
And I was trying to make them feel better, but what I was totally missing out on is that I was telling them that they were enough, which was true. But also giving them permission to sleep in and stay up late, that wasn't helping them.
Natalie
00:25:41.813 - 00:25:42.141
Okay?
Braden
00:25:42.173 - 00:26:32.845
That wasn't truth. And how this all ties back together is what's the truth for you? And don't run away from it.
I think going Back to there's 7 billion people in this world, and I think so often it's like, well, I can't find them. Not truth. And there's also like, well, if I just hide and if I just shy away from my why, like, that'll just be better. Like, that's just.
That's just good. Also not true. Like, let's just look at Instagram and tick tock for a second.
I know that that's kind of a younger social media platform, but there is billions of pieces of content of nudity, profanity, bullying, hatred, pulling political parties apart. Polarity. And you're going to tell me that your good content that you're trying to put in the world isn't worth it.
Like, at least put the good fight forward.
Like, maybe not, it's not going to work overnight, but at least we're fighting for something that we believe in rather than letting the other side win. That's truth.
Natalie
00:26:35.195 - 00:27:53.881
It is truth. And the other truth to that too is that your, you touched on a bit about, like, the people. Like, I'm sleeping in, I'm doing this, I'm hiding away.
And your comfort zone is a really comfortable place, right? And your comfort zone.
Some people will spend their whole life inside of their comfort zone just hoping or waiting for that one special moment, that one special day where they're finally ready or it's the right time, or now that I've dealt with this, I can go and do it, right? And that's a really big problem because your comfort zone will kill you and your comfort zone will keep you miserable.
Your comfort zone will make you depressed. Your comfort zone will make you want to sleep in because you don't have a compelling enough future or reason to get out of bed, right?
So if you're excited and you have a strong why you're pumped when you don't even need an alarm, you're just like up and ready to go in the morning and you're just, you know, ready to fight.
So I just kind of wanted to touch on that because I think too many people are living in their fear and they find fear is more comfortable because they're familiar with that emotion rather than overcoming.
Braden
00:27:53.953 - 00:27:54.433
Totally.
Natalie
00:27:54.529 - 00:27:55.165
Right?
Braden
00:27:57.155 - 00:29:33.647
Well, it's, it's totally, it's totally a cliche, but, like, it's so fascinating because we'll talk ourselves out of posting content, but this goes back to truth and it goes back to your why. And this is something that I've definitely had to fight through.
But it's so interesting because we'll post a con, like, we'll post a reel or we'll post a tick tock or something on LinkedIn and it'll, it'll get, it'll only get a hundred views or it'll only get 15 reactions. And it's like, are you freaking kidding me? Like, what's your truth? Your truth is that you want to help people. 15 people.
You've got a tribe of 15 people that like, said that they love what you said, that they, like spent time to go press the like button. And like, I know that sounds like nothing, but in a world of Scrolling, taking time to stop and like something or comment on something.
It's actually pretty freaking extraordinary. And so I think just. Just really getting back to that. Why?
And also truth of, like, are you doing it because you're trying to go viral and get a bunch of likes and to look a certain way, or are you doing it to help people? Because if you're doing it to help people, getting a hundred views would be freaking awesome. Now, granted.
Please, please don't hear this as, like, that's enough. It is enough. But also, don't get caught up in the like, well, what I'm trying to say is there's growth.
So start off with a hundred views and be satisfied with a hundred. But go learn how you can slowly get better and better and better. Because if you're wanting to help more people, there's that side of it, too.
So it's this beautiful balance of being unsatisfiedly satisfied, like, loving what you're putting out, but also having the unsatisfaction of, like, I got 100 this time. I wonder if I can go get 101. I wonder if I can go Get 102 and just continue to spin the ball and keep rolling.
Natalie
00:29:33.791 - 00:30:46.065
I completely agree. And I forget who says this. I think it's Gary B. Or Ed Mylett, one of those guys.
And they always say, like, if a hundred people liked your post or watched your video, like, imagine if you were standing on stage talking to 100 people, right? Like, that's basically what these platforms give you permission to do, is to stand up in front of a stage of an audience of the entire world.
And when those hundred people stop and listen to you think of them and see those hundred people and like, actually, you know, like, when you can put real humans and get past a metric, right? Like, I think people have stopped thinking about humans as humans, and they think about them as metrics, right? Which is a big problem.
So if you can actually stop for a second and visualize that room full of people who actually liked your post, adding one more body into that room through your next post, like, you're saying, is huge, right? Like, that means, like, eventually that's one more person who paid $150 to show up at your show, right? Like, eventually it ends up into that.
Braden
00:30:47.165 - 00:31:04.893
And what's so fascinating about that too, is, like, if you go look at the Ed My Left or the Brendan Burchard or the Tony Robbins, like, they do huge events, massive, with hundreds of people. But what's fascinating is most of them would prefer to be with 15 people that they can really impact and, like, really, really spend time with.
Natalie
00:31:04.949 - 00:31:05.421
Yes.
Braden
00:31:05.533 - 00:31:22.741
And so just keep that in, like, perspective.
Like, you can go get millions and millions of views, but the rich guys, granted, they have big brands and they've done both, so, like, there's room and space for that. But the big guys would prefer to have intimacy with a group of 15 and to really spend a lot of time with them.
Natalie
00:31:22.813 - 00:31:23.061
Yeah.
Braden
00:31:23.093 - 00:31:36.485
And so just being grateful for the lives that you are blessing.
Because even if it's just one or two or three, like, the big guys love that, and if we can find love in that too, then I think the views and the content and the engagement is just going to go up along the way.
Natalie
00:31:36.645 - 00:32:44.675
Yeah. And I think there's like, one more core thing that I want to talk about, and that is, like, building, and it kind of ties into what we're saying.
So, like, you know, just building those kind of emotional connections with those 15 people and, you know, trying to stay authentic through that, trying to really express your why. Right.
And I think one of the big problems is, like, when people try to share their story or their why or the reason why they're here, a lot of times it comes off and can end with, like a call to action to purchase this thing or do this or sign up for this or anything like that.
So where is, where would you say, like, how do you draw the line between asking, serving, being authentic, and building true, honest relationships with people? I know there's a lot to, like, unpack in that, but let me just hear what you think. Brayden.
Braden
00:32:45.855 - 00:34:06.667
Yeah, and I want to preface by saying I'm totally not the expert in this arena, but from personal experience, this is, this is what I'm recognizing, that if you serve with authenticity and serve long enough, people are going to ask you to coach them or speak from them or to get your products right. And so it's a longer journey and it definitely takes her.
And please don't confuse this for not having a call to action or not encouraging people to buy your product. Like, being an influencer is being a great salesperson, or I should say being a great salesperson is being an amazing influencer.
So I guess what I'm trying to say in all of this, though, is something that I'm practicing and learning for myself. And this has been my story for the last two months. If your heart, soul and passion is. I'm going to just serve people, and I don't care what happens.
Even just in the last two weeks, I've Been invited to go speak on five different stages and coach four or five different people. And I didn't ask for it, right? It just happened. And so I think you can never go wrong with just serving, serving, serving, serving.
Granted, please don't let people take advantage of you.
But you will start to notice that opportunities arise where it's like, geez, like, people want me, like people want me to go give them things, or they want my product or they want my services, and it's all just because they knew that you cared.
Natalie
00:34:06.851 - 00:34:29.585
And for the group of people who just heard what you, what you said, and they're sitting there like, but no one's asked me yet. And I am being myself and I am staying authentic and I do have a purpose. What about me? When is my time going to come?
What about the one who's sitting there thinking that right now? What, what do we say to them?
Braden
00:34:31.845 - 00:35:42.877
It's really fascinating. And I'm going to answer this question with an analogy. Once you go look to buy a Volkswagen, you're going to start to notice a bunch of Volkswagen.
And so taking that analogy and turning it into, when are people going to ask me? When are they going to come to me? When is my time? The fascinating part is people are asking and they may not actually be asking.
And what I mean by that is, you post something, I guarantee you if you go post for seven days, somebody is going to be like, hey, I really like what your post said. That in itself is them wanting to continue a conversation with you. It may just be, hey, thank you so much for that post.
And you say, you're welcome, but what if you leaned into it? What if you're like, hey, man, thank you so much. Like, what did you take away? What did you like? What resonated with you?
That was them asking for your attention. Now, they didn't say it in a question, but they reached out to you.
And so instead of playing the victim card, really be open to the opportunities where people are reaching out to you or saying thank you or commenting on what you said or even just sending you a text message and allow those to be opportunities. It's scarier than hell to ask people for help, but they'll tell you all day long that they love what you posted.
So just turn it into a question for them.
Natalie
00:35:43.021 - 00:35:58.985
I love that. And I think that's so powerful.
And you know, it is true that it's much easier to wear a victim kind of mindset than it is to look for opportunities that you might be overlooking. Right?
Braden
00:35:59.925 - 00:36:01.685
So they're there? Yeah, absolutely.
Natalie
00:36:01.765 - 00:36:10.597
I think that's so awesome. Braden, I'm just wondering, do you have any last pieces of advice for anyone out there who's searching for their wides today?
Braden
00:36:10.701 - 00:36:56.827
This has been so present for me, and this is my last thing that I'll just say, but, like, please, please just recognize anybody that may be listening to this just how, like, impactful and incredible that you truly are. And what I would add to that is, like, please stop trying to be somebody else, because then you're just robbing the world of you.
And the world needs more of you. They don't need more of the person that you're trying to be. And so, please do the work.
And if you can't do it for yourself yet, realize that there are people that are looking up to you and that they need you.
So if you can't do it for you, do it for them, and then figure out how you can do it for you, because God knows that he created you for the purpose of you being you. And just go lean into that, and I promise you'll make some impact in the world.
Natalie
00:36:56.891 - 00:37:11.115
I think that was, you know, probably the best way that you could have possibly ended this. Braden, thank you so much for joining us. I really appreciate it. And, Braden, if anybody wants to go and find you, what is the best way to do that?
Where should they follow you?
Braden
00:37:11.495 - 00:37:19.935
Yeah, I mean, I'm on all the platforms. You can look me up on LinkedIn or Facebook. On Instagram, I'm the coach. Braden. Or you can check out my website. It's bradencarter.com.
Comentarios