When you create offers, they need to emotionally connect with someone.
You should know, without a doubt, that this is going to solve their problem.
It’s not just about throwing together a package or slapping on a price.
You’ve got to build your offer around where that person is on their journey and price it for them, right where they’re at.
If you’re making something for $500, be intentional.
Why is that the perfect price for them?
Why is it easy for them to say yes?
What stage of transformation are they in?
How important is this to them?
What happens if they DON'T make this change now?
Just because someone can afford it doesn’t mean they’re going to invest.
You need to deeply and intimately know that person you're selling to.
And you need to be FULLY convicted that you are the right person to serve them in that space.
Too many people feel like there are endless ways they can help someone.
This is where they offer everything and anything.
They say yes to things they don't REALLY want to do.
They don't show up in a way that their audience 100% knows what it is that is going give them results.
(because you're talking in too many lanes)
You need to get crystal clear on what you do best and who you’re best equipped to serve.
And OWN IT.
Go ALL IN on that.
It’s about giving them exactly what they want.
When you do that, it’s no longer about you—what you need, what you want.
It becomes about them.
It becomes about their transformation.
It becomes about showing up fully for the one person you were meant to serve.
Yes, it’s okay to have a zone of genius and be into multiple things, but you’ve got to stay laser-focused on who that person is and why you’re the one to serve them.
When you know your lane and stay in it, you start filling up your offers.
You start attracting clients who match your energy, clients you genuinely want to help.
Clients who get amazing results because you’re putting them first.
The offer you’re promoting?
It’s not about you.
It’s about them.
It’s not about trying to create demand for your high-ticket offer or doing more.
It’s not about magic words.
It’s about how you show up with conviction and purpose, knowing that what you’re selling is so damn good.
It’s about fully believing that the person paying you is lucky because of the transformation they’ll receive.
And when you show up that way?
Selling becomes so much easier.
It’s not about you.
It’s about the work.
Stop thinking about what you need, and start thinking about what they need and want.
That’s how you activate your audience and create offers that actually convert.
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