I was that little girl who walked around saying I'm going to be a CEO when I'm older. 

 

I remember having this little cash register and selling clothes to my barbies and little grocery toys. 

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A lot of people struggle to know what they want to do, but I had this calling really young. Around 13-15 years old, I just remember this deep feeling of 'I'm going to be a millionaire one day'. 

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Both my parents came from nothing. 

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They dropped out of school in grade 10. 

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My dad worked his way from being a box boy at 16 to head office. 

 

My mom would waitress and follow him from city to city as he got promoted to assistant manager, manager and so forth. 

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My dad was always gone but on Fridays he came home and he loved hanging out in his garage. 

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I'd sit with him and he would tell me all these stories about how to be a good leader, corporate operations and the lessons he learned on his journey. 

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I remember just sitting there absorbing everything knowing that everything he was telling me and I was learning was going to set me apart. 

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I was gaining his 30+ years of experience before I even graduated College. 

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I worked in cosmetic sales while I was in high school and college. I actually graduated high school with a special high school skill major in business and then went off to get my business degree. 

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Yes, I was that nerdy kid who would compete in business plan challenges and accounting olympics. 

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I remember a prof saying on my first day everyone graduates with the same gpa and diploma, it's what you do while you're here that sets you apart. 

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That really stuck with me. 

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We were the first roll out of social media marketing in school and I understood this is where the world was heading, so naturally it's where I went next. 

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I was a dance instructor from 16-22. 

Fitness instructor and personal trainer from 22-26. 

Body builder from 23-28. 

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I ended up as the head of marketing in health, fitness and beauty studio where I also became a health coach and weight loss coach through the marketing. 

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I was able to increase revenue by 65% weekly within my my first 6 months with the company. 

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Eventually I left to expand further and worked as the head of marketing for a Dr of Natural Medicine where we grew an ecom supplement company from $1.2M to just under $10M in 4.5 years. 

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We did multiple course launches, built an online community filled with thousands of people, book launches, grew a podcast which has over 1200 episodes today and generated 60% of our revenue through email marketing alone. 

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I than moved out of the health world to see what else was out there. 

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I ended up implementing and developing about 8 different marketing companies into multi-million dollar companies, raging from $5M - $17.5M companies. 

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I became a Chief Marketing Officer for a global tech company and SaaS product by the age of 28. 

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At 29 the CEO of the company asked me if I was open to launching and co-founding a marketing agency with him. 

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At this point, I was working 60-70 hours a week. 

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I had a dream to launch my own YouTube channel, I wanted a podcast... 

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I was consistently buying domains and doing wannapreneur activities. 

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I was gaining weight. 

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Compromising my core values and on a vicious burnout cycle. 

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As we negotiated contracts, got lawyers into the mix and were discussing bank accounts...I ended up deciding I was worth it. 

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I knew if someone else was willing to go all in with me, I could go all in on me. 

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So I ended up quitting my job on a Wednesday. 

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My last day was Friday October 15, 2023. 

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I launched my personal brand on LinkedIn on the Monday. 

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I always say personal branding is really personal. 

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It's like opening a door labelled 'internal work required'. 

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You have to overcome a lot of limiting beliefs and internal patterns when you launch your own company. Doesn't matter how much experience you have... doing it for yourself is completely different. 

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But I had a dream. 

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I wasn't going to give up. 

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I pushed through every obstacle that came my way. 

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Battled over a scarcity mindset and I tapped into my true power and unlocked my full potential and became the most unstoppable version of myself.

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Not just for me, but for my future children. 

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I want those kids to see what's possible and have the tools they need to not go through what I had too. 

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Grew my following from 0 - 7k in 8 months. 

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